Report to: Marketing Director
- Adopt an optimization approach; conduct a holistic review of the Digital Marketing strategy.
- Develop and drive the digital content strategy to gain leads and build brand awareness
- Daily monitor, analyze and bid Google ad, FB Ads and other ads networks
Manage website & social media channels to make sure we have proper content to generate leads.
- Constantly do A/B testing and apply other techniques to keep improving website, increasing followers.
- Drive the SEO and SEM strategies/ execution.
- Develop and deliver a strategy to improve conversions and reduce CPA’s.
- Deliver retargeting, affiliate marketing strategy and continuously drive new initiatives to increase highly convertible traffic.
- Keep track on competitors’ analysis and trend updates.
- Support team to organize seminars, events, workshops…
- Increase Followers
- Leads/shows-up/signs-up from digital channels
- Cost per students from digital sources.
- Page Views: Number of pages viewed on our website
- Number of Visits: Number of visits to our website
- Unique Visits: Number of individuals who visit our website
- Return Visits: Number of times a unique visitor returns to site
- Average Time on Site: Amount of time a visitor spends on website
- Inbound Links: Number of backlinks our website receives
- Competitive Power: A metric that measures our site’s ability to compete in SERPs.
- Position in Search Results: Your organic ranking on search engine result pages
Knowledge, Skills and Abilities
- Bachelor degree in relevant field.
- Have experience in Digital Marketing at least 2 years.
- Excellent written and spoken English
- Data driven & analytical mindset, with good command of online marketing tools (Analytics, CMS, CRM, Optimization, etc.)
- Creative thinker, with great curiosity for digital and endless ambition for growth
- Knowledge of budgeting, cost estimating, and fiscal management principles and procedures.
Please send your resume to : firstname.lastname@example.org or contact HR Department:
Address: 6th floor 198 Nguyen Thi Minh Khai, Ward 6, District 3, HCMC
Phone: (028) 7300 9688