Key Responsibilities: Adopt an optimization approach; conduct a holistic review of the Digital Marketing strategy. Develop and drive the digital content strategy to gain leads and build brand awareness Daily monitor, analyze and bid Google ad, FB Ads and other ads networks Manage website & social media channels to make sure we have proper content to generate leads.

Report to:  Marketing Director 

Location: HCM

Quantity: 01

 

Key Responsibility

 

  • Adopt an optimization approach; conduct a holistic review of the Digital Marketing strategy. 
  • Develop and drive the digital content strategy to gain leads and build brand awareness
  • Daily monitor, analyze and bid Google ad, FB Ads and other ads networks
    Manage website & social media channels to make sure we have proper content to generate leads.
  • Constantly do A/B testing and apply other techniques to keep improving website, increasing followers.
  • Drive the SEO and SEM strategies/ execution.
  • Develop and deliver a strategy to improve conversions and reduce CPA’s.
  • Deliver retargeting, affiliate marketing strategy and continuously drive new initiatives to increase highly convertible traffic.
  • Keep track on competitors’ analysis and trend updates.
  • Support team to organize seminars, events, workshops…

 

Main KPIs:

 

  • Increase Followers
  • Leads/shows-up/signs-up from digital channels
  • Cost per students from digital sources.
  • Page Views: Number of pages viewed on our website   
  • Number of Visits: Number of visits to our website
  • Unique Visits: Number of individuals who visit our website
  • Return Visits: Number of times a unique visitor returns to site
  • Average Time on Site: Amount of time a visitor spends on website
  • Inbound Links: Number of backlinks our website receives
  • Competitive Power: A metric that measures our site’s ability to compete in SERPs.
  • Position in Search Results: Your organic ranking on search engine result pages

 

Knowledge, Skills and Abilities

 

  • Bachelor degree in relevant field.
  • Have experience in Digital Marketing at least 2 years.
  • Excellent written and spoken English
  • Data driven & analytical mindset, with good command of online marketing tools (Analytics, CMS, CRM, Optimization, etc.)
  • Creative thinker, with great curiosity for digital and endless ambition for growth
  • Knowledge of budgeting, cost estimating, and fiscal management principles and procedures.

 

Please send your resume to : hr.hcm@apaxfranklin.com or contact HR Department:

Address: 6th floor 198 Nguyen Thi Minh Khai, Ward 6, District 3, HCMC

Phone: (028) 7300 9688