Position: Digital Marketing Executive
Report to: Marketing Director
Adopt an optimization approach; conduct a holistic review of the Digital Marketing strategy.
Ø Be in charge of all digital marketing activities for whole Apax Franklin in Hanoi and Ho Chi Minh
Ø Develop and drive the digital content strategy to gain leads and build brand awareness
Ø Daily monitor, analyze and bid Google ad, FB Ads and other ads networks
Ø Manage website & social media channels to make sure we have proper content to generate leads.
Ø Constantly do A/B testing and apply other techniques to keep improving website, increasing followers.
Ø Drive the SEO and SEM strategies/ execution.
Ø Develop and deliver a strategy to improve conversions and reduce CPA’s.
Ø Deliver retargeting, affiliate marketing strategy and continuously drive new initiatives to increase highly convertible traffic.
Ø Keep track on competitors’ analysis and trend updates.
Ø Support team to organize seminars, events, workshops…
Ø Increase Followers
Ø Leads/shows-up/signs-up from digital channels
Ø Cost per students from digital sources.
Ø Page Views: Number of pages viewed on our website
Ø Number of Visits: Number of visits to our website
Ø Unique Visits: Number of individuals who visit our website
Ø Return Visits: Number of times a unique visitor returns to site
Ø Average Time on Site: Amount of time a visitor spends on website
Ø Inbound Links: Number of backlinks our website receives
Ø Competitive Power: A metric that measures our site’s ability to compete in SERPs.
Ø Position in Search Results: Your organic ranking on search engine result pages
Knowledge, Skills and Abilities
· Bachelor degree in relevant field.
· At least 2-year experience in Digital Marketing
· Good written and spoken English
· Data driven & analytical mindset, with good command of online marketing tools (Analytics, CMS, CRM, Optimization, etc.)
· Creative thinker, with great curiosity for digital and endless ambition for growth
· Knowledge of budgeting, cost estimating, and fiscal management principles and procedures.