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[HCM/HN] - PR EXECUTIVE

KEY RESPONSIBILITIES

Branding:

  • Develop and implement comprehensive PR plans, that support the brand portfolio strategy to build brand equity, maximize profitability.
  • Development, implementation and measurement of brand messaging and tactics on customer basis that support and drive the brand position.
  • Develop ideas based on the brand vision plan with agencies (PR, BTL) within agreed budget and timeline.
  • Deepen relationships with all media to ensure the most effective messaging and positioning of the company.

Social Media & Public Relations:

  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Research the marketplace for industry trends to incorporate into the content strategy.
  • Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
  • Integration of content programs with brand campaigns to drive brand to demand.
  • Build a communication powerhouse within Apax Franklin that engages internal and external audiences (clients, employees, the media, etc).

Main KPIs:

  • To meet lead KPIs generated from branding & PR events.
  • Content delivery is ensured both high availability and high performance.
  • PR shares of voice KPI.
  • Crisis management.

REQUIREMENT

  • Bachelor Degree
  • At least 1 year of experience in PR, branding
  • Understanding about digital marketing is a plus
  • Initiative, flexible, open-minded and growth mindset
  • Creative, result-oriented, and hard-working
  • Good at project management and analytical skill
  • Good problem-solving skill

Contact: tuyendung@apaxfranklin.com, bangnl@apaxfranklin.com 

Subject requirement: Location_Position (exp: Hanoi_PR Executive)

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