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Media Optimisation Executive - Marketing

Job title:                              Media Optimisation Executive

Report to:                            Marketing Director  

Job Description

  • Conduct analysis and develop the paid media strategy for lead generation to achieve revenue and pipeline goals.
  • Execute, and optimise performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social & CRM)
  • Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (A/B testing, etc.)
  • Discover and analyze the possibilities of potential segments using demographic data, Facebook Insights, Affinity markets, Custom Audiences ….
  • Apply appropriate analysis and optimization techniques to aggressively scale paid media campaigns on Google Ads, Facebook and others…
  • Stay current with best practices and changes related to social media marketing, analytical & e-commerce tactics.

Qualification requirements:

  • At least 1.5 year’ of experience in Digital Marketing in education or Digital Agency as Media Optimizer.
  • Strong experience and analytical background in paid media with a strong desire for driving conversions and delivering ROI.
  • Deep knowledge in SEM and exspecially Facebook ads and experience in Google Analytics and/or other analytics software.
  • Comfortable with A/B testing tools and methods to prove statistical significance between ad and target market variations.
  • Data-driven, positive, multi-tasking, working well both with other team members and individually, enjoy working in a fast paced environment.
  • Having Photoshop and Content knowledge is a plus

General information

  • Job type: Full-time             
  • Location: District 3, HCMC
  • Salary: Negotiable
  • Interested candidates should send an updated CV to HR Department. We will invite short-listed candidates for interviews.

 Contact details

  • Contact name                 : Human Resources Department - Ms Linh
  • Address                          : 458 Nguyen Thi Minh Khai St, District 3
  • Email                             : tuyendung@apaxfranklin.com

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